Furniture Fair, a leading furniture retailer, faced significant challenges with inconsistent product imagery and photography gaps, hindering their digital marketing and customer experience. By implementing PyxMagic, the company streamlined its product photography workflow, achieving same-day merchandising with professional-quality images captured directly in the warehouse using just an iPhone. The results included a clean, consistent online shopping experience, faster marketing turnaround, and increased operational efficiency.

Introduction 

Furniture Fair has been serving customers in Northern Kentucky, Greater Cincinnati, Dayton, Southern Indiana, Louisville and Indianapolis with quality home furnishings and mattresses for decades. With a growing focus on e-commerce, digital advertising and omnichannel marketing, the company recognized the critical importance of high-quality photography in showcasing their products. However, traditional photography processes proved costly, inefficient, and unable to meet the demands of the fast-paced retail environment. 

PyxMagic’s mobile tools combined with its AI capabilities provided the innovative solution Furniture Fair needed, enabling them to streamline their photography process, create consistent visuals, and elevate their digital presence with ease and efficiency.

The Problem

Furniture Fair’s approach to product photography was fragmented and inefficient. Key challenges included:

• Reliance on Manufacturer Images: Vendors often provided inconsistent or inaccurate images that failed to represent the products in the way that Furniture Fair wanted to merchandise.
• Costly and Inefficient Solutions: Previous attempts, such as an in-store studio or professional photography services, proved expensive and required significant warehouse space.
• Lack of Workflow: The absence of a clear product photography process hindered the marketing team’s ability to quickly promote new products and special buys online.
• Impact on Customer Experience: The inconsistent visual representation of products negatively affected the e-commerce and digital shopping experience.

Craig Daniels, Head of Marketing at Furniture Fair, highlighted the urgency of addressing product photography challenges, explaining,

“Our industry does not do a good job at providing imagery, so finding a photography solution was a no-brainer for us. You have to take matters into your own hands.”

The Solution

To overcome these challenges, Furniture Fair turned to PyxMagic, an innovative product photography tool designed for seamless, in-house implementation. 

Key Implementation Steps:

1. Creating a Workflow 

 Web merchandising lead Ryan Collins was responsible for defining and implementing a photography workflow. She appointed visual team member, Kaylyn Poe, to manage the product capture process. Based in their Indiana warehouse, Kaylyn ensured immediate access to new products for same-day merchandising, as well as a consistent lighting environment that proved to be the best location for capturing products. Armed with PyxMagic’s companion iPhone app, Kaylyn was able to capture products without requiring a studio setup.

2. Onboarding 

  PyxMagic’s onboarding process was straightforward, with the primary focus on learning how to compose high-quality photos using their iPhones. Ryan Collins shared,

“As we researched solutions, PyxMagic is the most user friendly option that we’ve come across.”

3. Defining Standards & Merchandising

 With PyxMagic, the marketing team gained the ability to control post-processing and as a result they were able to create image standards across padding, relighting and shadows – ensuring consistency across all silhouette images. 

4. Seamless Integration 

 PyxMagic was easy to integrate into the company’s workflow, allowing the company to capture and merchandise products within hours of arrival at the warehouse.  Today, Furniture Fair uses PyxMagic images across their website, social media, digital ads and in print. Craig Daniels summed up the solution’s impact, saying,

“It gives the marketing team access to images we didn’t have before, allowing us to quickly promote special buys, often only in our warehouse for a month, on our website or in ads within a day. That speed is crucial.”

The Results

By implementing PyxMagic, Furniture Fair achieved remarkable results that have transformed their approach to product merchandising and marketing:

• Same-Day Merchandising 

  The marketing team can now capture, edit, and promote product images within hours, enabling faster merchandising and promotion times.

• Expanded Availability of Inventory Online

 PyxMagic has enabled Furniture Fair to showcase products online that were previously limited to in-store presentation, like special buys. In addition, because manufacturer images don’t always accurately reflect the product variations that were purchased, Furniture Fair can now ensure that their products are accurately depicted online.

• Enhanced Visual Consistency 

The clean, decluttered appearance of the online store has improved the customer experience. Ryan Collins noted,

“The layout of our landing pages now is very clean. The padding is even on every single silho. That improves the overall display for our customers and was much more impactful than I thought it would be. It’s awesome.”

• Operational Efficiency 

  PyxMagic eliminated the need for costly photography solutions and reduced the time and effort required to merchandise new products.  With PyxMagic professional-quality product images are now readily available for use across the company’s website, social media channels, digital advertisements, and direct mail.

Conclusion

Through PyxMagic, Furniture Fair successfully modernized its product photography workflow, improving operational efficiency, enhancing marketing capabilities, and creating a superior visual experience for customers. The solution not only solved the company’s immediate challenges but also positioned them for future growth in the competitive e-commerce landscape.

Looking ahead, Furniture Fair believes AI solutions will continue to be a growing part of their marketing efforts.  As Ryan explains,

“AI is where everyone’s headed. It’s just a matter of time before that’s the standard.”

If you’re ready to transform your business with cutting-edge product photography, book a demo with PyxMagic today and experience the difference for yourself!