About Lineage Collections 

Lineage Collections, led by President Christopher de Lisa, is a premier name in furniture manufacturing and the parent company to four brands: Sea Winds Trading, Finn & Louise, Lux Lighting and Lineage Hospitality. Lineage Collections offers eco-friendly whole home, dining and bed collections. Guided by commitment to customer value, Christopher carefully evaluates new technologies to ensure it directly benefits their retail partners and enhances the customer experience.

The Challenge 

Christopher recognized a bottleneck in the organization’s sales process. Creating quality sales materials for a new collection involved lengthy steps, including shipping physical pieces from overseas factories, setting up studios, and managing time-consuming photo shoots and post-production. This slowed down sales readiness and impaired the ability of sales teams to engage quickly with buyers. 

“I was frustrated by the time it took to arm our sales reps with the materials they needed for a new collection,” Christopher recalled. 

Additionally, as Lineage Collections expanded sales across the country, new challenges arose. Buyers often struggled to picture the products in their own spaces, limiting the ability to connect visually with Lineage Collections’ furnishings. 

“As beautiful as our showrooms are, we may have 300 customers coming through representing different markets. If we’re showing our collections in a coastal style and the buyers are from Ohio, they’ll just walk,” explained Christopher. 

The Solution 

Introducing PyxMagic transformed Lineage Collections’ approach to content generation. Instead of relying on traditional, time-consuming methods, PyxMagic enabled the creation of high-quality photography directly from factory-floor images, reducing reliance on physical product shipping and elaborate photo shoots. 

“PyxMagic is 3x faster than our previous solutions and allows us to do things we’ve never been able to do before,” said Christopher. “Like taking sub-par photos from an overseas factory with just an iPhone and turning them into beautiful images our sales team can use.” 

Key features that helped solve Lineage Collections’ challenges include: 

• Fast Turnaround Times: Sales teams can receive professional-grade images before collections have left the factory. 
• AI-Powered Style Customization: PyxMagic generated visuals placing bedroom sets or dining collections in stylized room scenes, better catering to buyer preferences. 
• Improved Buyer Engagement: PyxMagic supported Christopher’s national roadshow efforts by providing striking images of the furniture styled in traditional style, helping buyers better visualize the collections. 

Results 

Within just a few months, PyxMagic delivered measurable improvements for Lineage Collections’ sales process. 

• Captured over 100 SKUs, including full home and dining collections. 
• Accelerated the creation of polished visuals by 3x, empowering sales teams to market new products quickly and effectively. 
• Enhanced engagement with visuals tailored to specific buyer preferences. 

“The ability and speed of taking a showroom, converting it into silhos, and then generating room scenes to get it out to the sales force—that is what PyxMagic is about, speed,” said Christopher. 

Looking Ahead 

Christopher sees even greater potential with PyxMagic as the organization scales its use of AI. The team is looking forward to new PyxMagic style prompts and hopes to create even more tailored, consumer-friendly content that will resonate with buyers across the country.

“We want to use AI to place our furniture in different rooms and styles,” Christopher explained. “Our goal is to create images for customers and collaborate with retailers to amplify their marketing.” 

Why PyxMagic? 

By adopting PyxMagic, Lineage Collections not only overcame its sales challenges but also embraced a future-driven approach to business operations. The AI-powered solution showcased the efficiency, innovation, and professionalism that reflect Lineage’s own standards of excellence.

“We make sure that any new technology is something the retailer will want to benefit their customers,” said Christopher. PyxMagic didn’t just meet expectations; it aligned perfectly with the company’s mission to deliver value downstream. 

Schedule a demo today and discover how PyxMagic can revolutionize your sales process.