R&A Marketing, a full-service advertising agency and Pyxd, Inc, the creator of PyxMagic, an AI product photography platform, announced a technology partnership that streamlines the online product merchandising process for home furnishing retailers. 

With this integration, R&A Marketing clients can effortlessly transfer PyxMagic-generated product images to their R&A websites from the PyxMagic platform. Images are automatically formatted and transferred to the retailer’s website with the SKU attached. The image is available as a draft product on the website backend, ready for retailers to add additional information like pricing, tags, or categories before publishing. 

“Our retailers want to present their customers with an online showroom that mirrors the in-store experience, but are often forced to use manufacturer images that may not speak to their customers,” said Kevin Doran, owner of R&A Marketing. “R&A is always evaluating new retailer technologies, partnering with providers that solve real customer challenges. With this integration, R&A customers can use PyxMagic to capture products in-store, transform them into website-ready images and transfer those images to their R&A website to finalize their product builds with just the click of a button.”

The integration is available now and offered at no additional cost to R&A Marketing clients with a PyxMagic subscription.

Transforming the Product Photography Workflow for Retailers

The collaboration is designed to streamline the time-consuming process of building and merchandising products online, delivering key benefits such as seamless workflow, improved efficiency, and time savings. 

“PyxMagic was designed with ease of use in mind,” said Gaurav Sethi, co-founder of Pyxd, Inc. “Our solution includes a mobile app that allows retailers to capture products from the retail floor and automatically produces studio-quality, website ready images fast – without the need for expensive equipment, technical editing or lengthy post-processing. The integration with R&A Marketing creates an end-to-end photography and merchandising solution for our customers and aligns perfectly with our objective of making cutting-edge technology accessible and easy to use.”

Creating Real Impact for Clients

Early adopters have already seen significant benefits from the partnership. Brock Waldrop, who leads sales and marketing at Miller Waldrop, shared how the integration streamlined their operations.

“The PyxMagic and R&A integration reduced product building by 4 or 5 steps, which can save you hours when you’re building 500+ products. When you account for how much time is saved without having to download media libraries or import SKUs, the integration speeds up the entire building process.”

About R&A Marketing 

R&A Marketing is a full service-advertising agency focused on helping the independent furniture retailer. Since 1984 we have been helping independent furniture and mattress retailers across the country grow their business through comprehensive marketing plans and technology  tailored to meet their specific needs to give their company an opportunity to sell more. For more information, visit www.ramarketing.com

About PyxMagic  

Pyxd, Inc was founded by a team of visual pioneers and entrepreneurs with a track record of delivering groundbreaking technologies to the retail sector. PyxMagic is an AI-based product photography platform designed to help retailers and manufacturers capture high-quality images quickly and easily. With an intuitive web service and a free iPhone companion app, PyxMagic ensures that professional product photography is accessible to everyone, regardless of location or expertise. For more information, visit www.pyxmagic.com