Summary 

Walker’s Furniture faced significant challenges in sourcing and producing high-quality imagery to market their inventory. Despite exploring various solutions, the time, cost, and logistical hurdles of traditional photography methods left critical gaps in their promotional images. By adopting PyxMagic, Walker’s streamlined their product photography process, filled imagery gaps, and established a more consistent, appealing brand presence. Since implementation, Walker’s has achieved faster time-to-market, expanded product exposure, and driven sales through more effective marketing. 

Introduction 

Walker’s Furniture and Mattress, a family-owned business established in 1980, operates 13 locations across Washington, Idaho, and Oregon. Known as the local smart choice, “Where Quality Just Costs Less”, Walker’s prides itself on its extensive in-stock inventory, competitive pricing, and quick delivery. Their focus on customer satisfaction has made them a trusted name in the region for over four decades. However, maintaining a consistent and attractive marketing presence across their vast product range proved to be a daunting challenge, especially with limited resources and increasing consumer demands for high-quality visual content. 

The Problem 

Walker’s Furniture relied heavily on manufacturer-provided product images for their marketing campaigns. Unfortunately, these assets were often incomplete or entirely unavailable and didn’t reflect the aesthetic of their clientele. To close these gaps, they experimented with several options, including building a three-stall photo booth in their warehouse and exploring outsourcing to agencies. However, both solutions proved impractical:

• Time-Intensive Logistics: Unpacking, assembling, and staging products for photography disrupted everyday operations. 
• High Costs: Outsourcing photography to agencies was too expensive to justify for the scale of their needs. 
• Limited Resources: Managing the logistics of professional-grade photography fell solely on a small marketing team, leaving little room for efficiency. 

The result? Walker’s had significant gaps in their visual assets, which in turn hindered their ability to promote key products across digital and traditional marketing channels.

“We were relying on what we had and found it challenging to source quality product images,” explained Sarah Little, Walker’s Marketing Director. “The lack of high-quality imagery slowed us down and ultimately limited our ability to promote certain products, reducing their sales potential.”

The Solution 

Walker’s Furniture implemented PyxMagic, a cutting-edge product photography solution designed to simplify the creation of high-quality visuals from anywhere. This AI-powered photography platform has transformed Walker’s approach to product photography in several key ways:

1. Closing Photography Gaps 

  Sarah created a master list of missing imagery and began using the PyxMagic app to capture photos while visiting stores. The app streamlined on-the-spot photography, ensuring even hard-to-capture items now had professional-grade photos.

2. Enhancing Manufacturer-Provided Images 

  Walker’s leveraged PyxMagic’s tools to enrich manufacturer-provided imagery. By placing products in themed lifestyle environments (e.g., farmhouse styles), they created visuals that better resonated with their customer base. 

3. Building Comprehensive Product Pages 

  For new products, Sarah added alternative angles and detailed shots with PyxMagic, resulting in richer, more informative product pages that catered to customer needs and stood out online.

4. The Power of Exceptional Support 

One of Walker’s most rewarding insights with PyxMagic has been recognizing the crucial role customer support plays in their success. For Sarah, a marketer who initially doubted her ability to manage photography in-house, PyxMagic’s seamless combination of automation and hands-on support was a game-changer.

“What truly surprised me about PyxMagic was the level of service we received for the price,” Sarah shared. “Knowing that PyxMagic reviews images for errors and that I can reach out to an actual person for help is incredible. That human touch gives me the confidence that I’ll get what I need.”

Results 

Since adopting PyxMagic, Walker’s Furniture has seen measurable improvements in key areas:

• Boosting Marketing Efficiency to Drive Sales 

Previously, the marketing team could only promote products that came with manufacturer-provided images, limiting their flexibility. After adopting PyxMagic, they gained the ability to create highly responsive and dynamic marketing campaigns. According to Sarah, the ability to create marketing campaigns results in sales up to 5x faster than relying solely on in-store visibility. As she explained:

“If we had a new product we were excited about and needed to do photography, it could take up to 30 days to capture, edit, and launch a marketing campaign. With PyxMagic, we can now capture and launch campaigns within 24 hours—or even within 1–12 hours of receiving a manufacturer image.”

• Closing Photography Gaps, Cost-Effectively

  Walker’s successfully addressed their photography gaps without the steep costs of outsourcing or the inefficiencies of onsite production setups. Sarah shared the cost savings:

“Producing professional photos in-house used to cost us anywhere from $100 to $500 per item. With PyxMagic, we’re able to produce a much higher volume of quality images at a fraction of the cost—making it an incredibly efficient solution for our team.”

• Enhanced Brand Consistency 

  PyxMagic lifestyle images have allowed Walker’s to establish a more cohesive and visually appealing brand identity that better resonates with customers.

Conclusion 

Walker’s Furniture’s partnership with PyxMagic illustrates the power of innovative solutions to tackle complex business challenges. By streamlining their product photography process, Walker’s has not only filled critical gaps but also elevated their marketing game. With PyxMagic’s continuous updates and new features, Sarah sees even greater potential for efficiency and visual storytelling in future campaigns.

For now, Walker’s is enjoying the advantage of being able to market their extensive inventory quickly and effectively, all while maintaining a consistent brand presence that resonates deeply with their customer base.

Ready to transform your product photography like Walker’s Furniture? 

Discover how PyxMagic can help your business stand out online. Book a demo today.