Woodland Creek Furniture, a specialty wood furniture retailer, was frustrated with slow product traction due to limited access to high-quality lifestyle imagery for marketing efforts. Although their in-house photography delivered consistent and precise product shots, the plain white background images struggled to perform well with search engine algorithms. In contrast, the few products showcased with in-situ lifestyle images experienced a notable boost in online visibility and traction. To address this challenge, Woodland Creek implemented PyxMagic, an AI-powered image solution to power their online visual merchandising. The tool allowed them to efficiently transform product silhouettes into captivating lifestyle visuals. The results have shown new products gaining traction with Google 10x faster, significantly improving Woodland Creek’s online marketing outcomes. 

Introduction 

Woodland Creek Furniture has built a reputation as a leading specialty furniture retailer, offering exquisite wood furnishings sourced from around the world. Based in Michigan, with four retail locations and a thriving online store, Woodland Creek prides itself on its ability to deliver unique, handcrafted pieces that resonate with customers. Despite their success, they faced a significant roadblock that’s common in e-commerce: translating the uniqueness of their products into compelling m

The Problem 

While Woodland Creek invested in an in-house photo studio to capture their products efficiently, their marketing struggled to take off due to limited types of imagery. Most photos were taken against plain white backgrounds, which failed to showcase how their pieces fit into real-world settings. General Manager Jon Lange explained, “All we had were products on white. People couldn’t envision them in their home, and those products never really took off online.” 

Whenever possible, Woodland Creek collected customer photos of their furniture in real home settings. These lifestyle photos were consistently indexed faster than white-background images, boosting visibility and sales on platforms like Google. However, the process of gathering customer-submitted imagery was slow, labor-intensive, and unreliable. Without timely updates to their marketing assets, Woodland Creek couldn’t respond quickly to emerging trends or customer preferences. 

With older product lines stalled online and new launches requiring months to get the right photography to gain traction, Woodland Creek needed a solution to bring their visuals to life quickly, efficiently, and in a way that connected emotionally with customers. 

The Solution: Online Visual Merchandising with PyxMagic 

Enter PyxMagic, an AI-powered image software designed to revolutionize online visual merchandising for businesses like Woodland Creek. By integrating PyxMagic into their workflow, Woodland Creek unlocked the ability to transform static product photos into stunning lifestyle imagery without the usual time or cost barriers. 

Key features of PyxMagic addressed Woodland Creek’s challenges directly:

• Effortless Background Transformation: Using PyxMagic, Woodland Creek could take existing white background product photos and transform them into immersive lifestyle images tailored to specific aesthetics or customer preferences. Jon Lange noted, “I can use the same shots we’ve had for years, put them in lifestyle settings, and revitalize old products without reordering or setting up new photoshoots.” 
• Customizable Styles: PyxMagic enabled Woodland Creek to generate visuals in custom styles, giving their marketing a fresh and modern appeal. “The ability to search for styles online, upload them to PyxMagic and create unique images in that style is unbelievable,” Lange shared. 
• Unprecedented Speed and Ease: What once took hours with traditional tools like Photoshop could now be accomplished in minutes. “I’m not a computer guy, but once I figured it out, it was mind-blowing,” said Lange. “You’re talking one minute to do something that would take an hour in Photoshop.” 

Additionally, the exceptional customer support provided by PyxMagic ensured that Woodland Creek always had guidance and solutions on hand.

“Your customer service is unprecedented for any business. You answer me the same day, often within an hour.”

Results 

With PyxMagic, Woodland Creek fundamentally transformed its online visual merchandising capabilities and achieved remarkable results:

• Faster Traction on Google: Products accompanied by PyxMagic-generated lifestyle images are indexed quickly and gain traction faster. Lange estimated that products with unique imagery are indexed 10x faster than those featuring standard white-background photos. “This tool helps us shave months off the wait time we see for products to gain traction online,” Lange stated. 
• Revitalized Product Lines: Woodland Creek used PyxMagic to breathe new life into older products, allowing them to remain relevant and competitive without additional photography costs. 
• Cost-Effective Visual Production: Transforming existing photos into on-trend lifestyle images eliminated the need for expensive, time-consuming photoshoots while maintaining professional quality. 
• Enhanced Efficiency: Tasks that previously required hours of editing, like removing backgrounds, could now be executed in minutes, freeing up resources for more strategic initiatives. 

“Having PyxMagic is an unfair advantage,” Lange said. “If it were up to me, I wouldn’t share it with anyone else. But you’ve done such a good job, I have no choice!”

Conclusion 

Woodland Creek’s partnership with PyxMagic has revolutionized its marketing approach. By turning basic product photos into compelling lifestyle images effortlessly, they’ve unlocked new levels of efficiency, creativity, and customer engagement. Products that once took years to gain traction now thrive in weeks, giving Woodland Creek a significant edge in the competitive furniture market. 

Looking ahead, Woodland Creek plans to continue leveraging PyxMagic’s capabilities to stay ahead of design trends and drive more meaningful connections with their customers.